At Home with CAA: Home Seller’s Guide to Saving More

"At Home with CAA" shows readers all the ways they can spruce up their homes and save with a CAA Membership
by Mary Wimmer

When it comes to selling your house, the experts agree that homeowners should consider staging it to help them get top dollar for what’s likely to be their biggest investment. By some Canadian real estate industry estimates, staging (or highlighting a home’s best features for buyers) can add up to 15 per cent to the asking price, while decreasing the overall time a home spends on the market.  

So, taking the extra steps to spruce up your living space before a move can definitely pay off. And though it used to be considered a luxury undertaken by only a very few, today’s white hot real estate market has made it much more affordable. In fact, a CAA Membership can help reduce the cost even further. Check out our top home-staging tricks below, with a few tips to show you how CAA can help boost your home’s curb appeal – all without breaking the bank!

Get colour therapy

There is nothing like a bright colour to lift your mood, but when it comes to selling your home neutral colours reign supreme. That’s because vibrant colours tend to elicit strong reactions, and unfortunately there’s no way to ensure they’re always positive. White, beige, or fashionable “greige” (a warm grey) for your walls give potential buyers to have a blank canvas that they can imagine their lives on.

So, shoot for sophistication and save the scarlet red for your next home. As a CAA Member, you can SAVE 25% on Dulux premium quality paints, as well as SAVE 10% on select accessories, simply by showing your CAA card. Check out these perfectly neutral shades from Dulux:

Treasured Moment Contemporary White Camelcoat Silverlawn

Consider the pros

While you can certainly do the job yourself, it just might pay off in the time and labour saved to hire the professionals. CertaPro Painters can ensure that a paint job is done right; helping homeowners put their best foot forward when prospective buyers pay a visit. Their professionals take care of the painting project from set-up to clean up; ensuring that holes or cracks in the ceilings or walls are filled, stains sealed, and surfaces scuff-sanded before starting.

Not only can CertaPro do interior paint jobs, they’re also well-equipped to handle exterior projects – an often overlooked but important key to home-staging. After all, first impressions are the most lasting, so do away with the sun- and snow-blasted finish on your home’s exterior and opt for a fresh, new look.

What’s more, CAA Members can SAVE 5% on all interior and exterior paints, including colours from leading paint suppliers like Sherwin Williams, Benjamin Moore and PPG Paint Color Palettes. Members can also EARN 5% back in CAA Dollars®, which can then be used toward renewing your CAA Membership or purchasing merchandise at your nearest CAA Travel Store, as well as on movie and entertainment tickets, vacations, and more.

Set the tone

The best way to create an instantly welcoming atmosphere is to de-clutter. Excess belongings, like boxes of old school work or trinkets from trips abroad, can be an eyesore for those who may not share the same sentimental attachments to your stuff as you do. The first step to getting rid of clutter is doing just that: deciding what has to go and then following through by either giving your stuff away or donating it to charities.

For larger items, consider using the services of a commercial junk removal company like 1-800-Got-Junk, which keeps more than 60% of collected items out of landfills through their own recycling programs. Even better, CAA Members can SAVE 10% on all services provided by 1-800-Got-Junk.

Store your stuff

Some things, you just can’t bear to part with. When it comes to recreational gear like camping equipment and ice skates or seasonal items like snow-blowers and lawnmowers; consider using PODS, a company that offers cost-effective storage solutions ideal for de-cluttering your home. These containers can either be stored on site or at one of their secure storage centres. When you’re ready, PODS can deliver the containers to your new home address. CAA Members can SAVE 10% on delivery and storage with PODS.

Those in the Sudbury and North Bay areas can use Brady’s Storage, which offers a portable solution called iCUBE – a weather-resistant, 8x16-foot storage container that can also be stored either on site or at a secure location. CAA Members can SAVE 15% on storage rentals, as well as moving supplies.

Splurge on blooms

Beyond the basics of tidying and making sure that both the interiors and exteriors of your home are ready for viewing, consider splurging on a showstopper set of blooms. Not only can doing so elevate the atmosphere, but fresh flowers are a subtle way of communicating to potential buyers that your home is one that is well-cared for.

With CAA’s partners in the flower business, it’s easy to spend a little extra on blooms while also staying on budget. CAA Members can SAVE 20% plus EARN 5% back in CAA Dollars® on all orders with Teleflora. As well, Jackman’s offers CAA Members the chance to SAVE 10% on all purchases, and also offers 10% off (on purchases of $40 or more).

It might seem like a little bit of legwork, but investing the extra effort into preparing your home for potential buyers by staging it is worth it when doing so can add to your bottom-line. If you’ll be selling your home this season, remember that the CAA Reward partners can help you save both time and money. Click here for more information and a complete list of CAA Reward partners.